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A global community exploring brutalist architecture through storytelling, apparel, and experiences.

Sharing passion for brutalist architecture

What is Brutalism?

Brutalist architecture is a style that emerged in the mid-20th century, characterized by its stark, geometric designs and the use of raw concrete. The term “Brutalism” comes from the French word “béton brut,” meaning raw concrete, which was a primary material used in this architectural style. The plasticity of concrete, its "sculptural" possibilities were hardly the main element of the artistic language of neo-brutalist architects. Brutalism is known for its massive, monolithic structures and a focus on functionality over form.

Preservation of Brutalism

Although once misunderstood and criticized for its roughness, Brutalism has gained recognition as an invaluable cultural legacy. Today, both contemporary architects and entire communities are working to protect and celebrate these buildings, which represent a unique vision of modernity. Preserving Brutalism is not only about safeguarding iconic structures but also about keeping alive a way of thinking about architecture: honest, bold, and profoundly human.

The Future of Brutalism

Far from being a movement of the past, Brutalism continues to inspire new generations of architects around the world. Its principles —raw materiality, monumentality, and structural clarity— are being reinvented in projects that respond to the present while preserving the essence of the original movement. Today, Brutalism is admired, documented, and even fetishized on social media, but its true value lies in its buildings: solid, timeless, and always challenging. Brutalism is not over; it evolves and endures as one of the most influential legacies of modern architecture.

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What is Brutalism?